SAMPLE MANAGER SAMPLICITY HOW TO
SAMPLE MANAGER SAMPLICITY DRIVERS

However, considering sampling as only a purchase trigger is an awful waste of information analysis could be used to activate marketing operations. Existing solutions deliver a sample and collect purchase intentions, that's about it. Sampling is also completely underused in brand-consumer relationship building. The return on investment of sampling campaigns is currently difficult to measure, despite it being an important cost for brands. What was missing from mainstream sampling that you sought to fill with Samplicity?

SAMPLE MANAGER SAMPLICITY HOW TO

With these elements in mind, I set out to solve the complex equation of how to make sampling intelligent. While developing the sampling division of a large US group, I saw the opportunity to turn the samples market - indispensable for brands yet so often undervalued and thought of as just freely-given products - into a data collecting and processing engine. For brands, it means creating agile mechanisms that enable automated campaigns that can be tailored to any custom objectives and are easy to embed into social or digital media operations. For the consumer, this means anticipating expectations with tailored offers, bypassing the need for superfluous sampling and overbearing emails. I started devising an ideal consumer-brand relationship based on mutual respect. I was inspired during my time in Japan by the subtle art of hospitality ( omotenashi), which seeks to fulfill guests’ tacit needs in advance. I also launched a VIP club for our client Lancôme, offering consumer experiences within a personal space before the digital era and the existence of customer relationship management (CRM). In the early 1990s, I co-founded a global communication and design agency in Taipei. Now add a touch of vision! Since the end of the 1980s, I have been convinced by the potential of the Asian markets that are so ubiquitous today, and I learned Mandarin. Today I find it fascinating to explore the opportunities available to further deepen this understanding using cutting-edge data processing and analytics technologies.

SAMPLE MANAGER SAMPLICITY DRIVERS

Throughout my international career, of which 15 years were based in Asia, an in-depth understanding of consumers’ expectations and emotional drivers became one of my indispensable assets to efficiently answer brands’ needs. Source: Samplicity.The idea for Samplicity emerged by combining decades of experience in the beauty industry with communication and technology expertise. What was the inspiration behind launching Samplicity?Ĭlick to Enlarge Asian markets and Japanese hospitality helped inspire Valerie Jacob.

Now, as the B2B2C (business-to-business-to-consumer) provider prepares to expand globally to produce the largest market database for beauty brands and consumers, we caught up with Valerie Jacob, co-founder of Samplicity, to find out how consumer experience and data is changing the future of samples.

As a one-of-a-kind suite of products, services and support, Samplicity satisfies a full-range of sampling program requirements, serving the needs of pharmaceutical manufacturers, practitioners and patients, the company says.- Since its launch in 2018, the MarTech platform has been focusing on how to maximize the consumer experience using data and analysis in the perfume and cosmetics sampling space. SamplicitySA Sample Management is an integral component of Samplicity, Knipper’s fully-integrated sample management platform. The Compliance Scorecard has several different charts available and is a great way to show and track metric trends over time. With this enhanced analytical power, users can easily review the timeliness of shipment acknowledgements, signature audit responses, reconciliation items, theft/losses in the field, delayed inventory submissions and much more. Highly configurable, SamplicitySA generates data sets collected on regional, district, and specific sales representative levels. SamplicitySA features a robust Compliance Scorecard, which collects and reports on a full-range of information in key, compliance-driven areas. With its many advancements, the user-friendly SamplicitySA creates greater operational efficiencies and provides a simplified and more intuitive user experience, keeping users more informed and compliant than ever before, the company says.

Knipper and Company announced the introduction of SamplicitySA, an enhanced Sample Inventory Management System.

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